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TILE & HELLO KITTY

Where function meets fandom

Challenge: Create special edition product line and packaging that merged Tile brand with Hello Kitty IP.
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Approach: Developed creative direction, product design, and packaging that honored both brands while creating collector appeal.
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Result: Successful licensed product launch with strong retail presence and sales, selling out limited edition line in under two weeks.

Our Work: Brand Strategy | Creative Direction | Product Design | Packaging

Client: "Working with Nebulous has been outstanding. They just got us. They understood our brand and goals, and translated it into a digital experience that feels both human and elevated. Their clarity and creativity made all the difference." — Teresa Marshall, Director of Sales

Product Design

Packaging design that merged Hello Kitty's collectible charm with Tile's modern aesthetic. Drawing from Sanrio's seasonal guides, we created shelf-ready designs that balanced playful character appeal with clean, contemporary style.

Packaging Design

We designed packaging that balanced Hello Kitty's collectible appeal with Tile's sleek aesthetic—creating shelf-ready designs that resonated across generations and elevated the product as both functional and fun.