Challenge: Develop a co-branded product experience that brought together Tile’s location-tracking technology and Hello Kitty’s globally recognizable character. The challenge was to honor Hello Kitty’s playful brand equity while maintaining Tile’s credibility as a functional, everyday technology product.
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Approach: Nebulous partnered with Tile to shape the creative direction for the Hello Kitty collaboration, balancing charm with clarity. The visual system was designed to feel unmistakably Hello Kitty while fitting naturally within the Tile and Life360 brand ecosystem, with simple, restrained design that made the collaboration feel intentional, collectible, and accessible across retail and digital touchpoints.

Contributors:
‍David Sperry — Brand Strategy & Creative Direction
Anthony Wiktor — Visual Design
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Result:
- Successful licensed collaboration blending technology and pop culture
- Co-branded product that expanded Tile’s appeal to new audiences
- Visual system that preserved brand integrity for both Tile and Hello Kitty
- Retail-ready creative supporting launch and merchandising