ABOUT US
@NEBULOUS

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NEBULOUS AGENCY

Creative
Heart,
Strategic
Soul.

Nebulous is a brand and creative studio led by David Sperry, built around a trusted collective of designers, strategists, and creatives. We help startups and established brands find clarity, shape their story, and bring it to life through thoughtful brand strategy, design, and creative execution.

From brand foundations and identity, to campaigns and digital experiences, we assemble the right team for each project to help brands grow with confidence and build meaningful connections with their audiences.

OUR CAPABILITIES

Nebulous by the numbers

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Client Funding Supported & Secured

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Brands Shaped for Growth

What We Do

Strategy

Great brands aren't born from brainstorms—they're built on clarity. We distill your positioning down to the insights that matter, then build everything from that foundation. The result: a brand strategy clear enough to guide decisions and distinctive enough to own space in your market.

Brand Strategy & Naming
Visual Identity
Platform & Positioning
Messaging & Storytelling

Design

Strategy without execution is just a deck. We translate positioning into visual systems that work across every touchpoint—identity, digital, packaging, environments. The work is cohesive because it's built from the same strategic core.

Design Systems
Graphic & UX Design
Websites & Ecommerce
Packaging & Retail Displays

Creative

Your brand needs to move. We produce video, photography, and campaigns that don't just look great—they perform. Content that stops the scroll, drives engagement, and turns viewers into customers.

Video Production
Creative Campaigns
Photography
Social Media Content

Fractional leadership from an executive who's led teams and directed creative—not just managed them. Nebulous brings strategic vision, operational experience, and creative judgment to guide your brand, build your marketing function, and drive measurable growth. This is leadership that understands both business strategy and creative execution.

Team Leadership & Buildout
Brand & Marketing Strategy
Creative Direction
Growth & GTM Strategy
Campaign & Content Strategy
OUR CAPABILITIES
Our Approach

Crafting Vision Into Reality

[ STEP ONE ]

Discover

We start by understanding what actually matters. Your business, your audience, your market, and the constraints you are operating within. This is where we identify the patterns, pressures, and truths that shape a strong foundation and give the work direction from the start. Clarity begins here.
[ STEP TWO ]

Define

We define how your brand should think, sound, and show up. Positioning, narrative, and identity come together to form a clear point of view that guides decisions and stays consistent as the business grows. Every element has a purpose. Nothing is accidental.
[ STEP THREE ]

Create

We bring the brand to life through intentional execution. From websites and campaigns to content and experiences, we apply strategy across every touchpoint so the work connects, performs, and endures. Built to be seen. Designed to last.
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CREATIVE DIRECTOR & BRAND STRATEGIST

CREATIVE
PRINCIPAL

David Sperry is a brand and creative executive who has spent his career helping companies turn product innovation into market leadership. He works at the intersection of brand strategy, creative direction, and marketing execution, guided by the belief that the most important work isn't making things look good — it's making people believe in something they hadn't seen before.

Through Nebulous, his brand and creative studio, David partners with founders and executive teams at the moments that matter most — helping them find the clarity, narrative, and brand foundation that earns trust with investors, customers, and the market. Companies he has worked with have raised nearly $60M in funding on the strength of the brand strategies and stories he helped build.

Before Nebulous, David was Executive Director of Brand and Creative at Glowforge, leading integrated brand strategy through growth to $100M+ in revenue and directing the Webby Award-winning Create Your World campaign. Earlier he served as VP of Brand and Marketing at Motiv, launching a new wearable category against Apple and Fitbit and earning CES Best in Show. Before that he co-founded Adonit, scaling the brand to $25M+ in revenue across 150 countries through 16+ product launches and landmark partnerships with Adobe and Evernote.

His work has been recognized with Webby, Telly, and American Advertising Awards, CES Best in Show, Red Dot Design Awards, and Apple Editor's Choice.

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Benefits

How
WE'RE
DIFFERENT

HANDS-ON 
LEADERSHIP

We don't just advise—we execute. With experience as both brand executives and creative directors, we guide strategy while directing the creative work that brings it to life. You get leadership that understands boardroom decisions and production floor realities.

Strategy + Execution

Strategy without execution is just a deck. We develop the positioning, then direct the creative work, design the experiences, and produce the content. One partner from vision to launch means no lost context, no misalignment, and faster results.

Founder-Led Experience

Our founder scaled a brand from zero to global distribution, raised capital, launched products, and navigated real startup challenges. We understand what founders face because we've lived it—bringing empathy, urgency, and practical solutions to every engagement.

Creative Collective

We assemble the right team for every project from our curated network of specialists. Senior-level talent in strategy, design, and creative—without the overhead, junior staff, or inefficiencies of traditional agencies. One vision, zero waste.

OUR FOCUS

BRAND &

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Built by a founder, for founders. We embed as your fractional brand and creative leadership team, helping you clarify your story, build your brand system, and activate marketing that drives growth in a focused 90-day sprint.

SEE HOW IT WORKS

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Partnership Begins with One Action

Every journey starts with one step, this one’s easy — reach out and let's talk about what we can create together.
GET IN TOUCH