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MOTIV RING

Branding a REVOLUTION in Wearable Tech

MOTIV RING | Wearable Tech Startup

Challenge: Define and launch a premium brand for an innovative smart ring in wearables market dominated by established players.
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Approach: Created complete brand identity, packaging, product photography, video, and digital presence that positioned Motiv as sleek, sophisticated, "always on" wearable.
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Result: Drove product launch at CES, winning CES Best in Show for Wearable Tech, Webby Award for website, AAF Award for campaign, Dot Comm Award for design. Acquisition by Proxy.

Our Work: Brand Strategy | Creative Direction | Visual Identity | Website Design | Graphic Design | Packaging | Video

Brand Strategy

The Motiv brand strategy was crafted around seamless “always on” wearability. Our goal was to design a premium lifestyle brand where wellness and fashion intertwine, with every detail designed to feel as good as it functions.

VISUAL Identity

Motiv’s visual identity strikes a balance between premium luxury, clean minimalism, and contemporary fashion, appealing to a style-conscious audience who value high quality and sophisticated design.

web design

The website design combines user-friendliness and engagement, featuring a striking aesthetic and interactive elements that highlight the brand, lifestyle, and technology, positioning it as the luxury wearable for active users and early-adopters. Motiv’s website design won a Webby Award for advertising & media for products and services.

PACKAGING DESIGN

Motiv Ring’s packaging offered an elevated experience that mirrored the brand’s promise of premium technology and sophisticated design, further strengthening the brand identity and enhancing the customer journey.

Video PRODUCTION

Motiv’s videos combined premium cinematic visuals with minimalist treatments, all wrapped in the allure of bold fashion, captivating viewers and positioning the ring as the desirable luxury wearable.