Challenge: Position a complex AI and logistics intelligence platform for enterprise customers while establishing an elevated, credible brand presence in a competitive market. The challenge was to clearly communicate sophisticated technology without overwhelming buyers or diluting trust.
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Approach: Position a complex AI and logistics platform for enterprise buyers with an elevated, credible design presence that makes advanced technology feel clear and approachable in a crowded market.

Contributors:
‍David Sperry — Brand Strategy, Creative Direction, Visual Design
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Result:
- Elevated brand positioning for enterprise sales and marketing
- Established a credible, professional presence aligned to B2B buyer expectations
- Delivered a complete brand and website within timeline to support go-to-market
- Built a stronger messaging platform for ongoing product marketing