GLOWFORGE

AURA

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glowforge CRAFT

Branding for the
next generation
of makers

Challenge: Launch a consumer-focused product line that made laser cutting accessible to crafters and hobbyists. We partnered with Glowforge to lead branding, creative, and design for Glowforge Aura, rethinking the experience for a new audience.

‍Approach: We built the brand strategy, identity, web experience, packaging and launch video positioning Aura as an approachable entry point to laser cutting.

‍Result: A successful global launch with clear differentiation from the core Glowforge line, delivered through a cohesive brand presence across product, digital, packaging, and retail.

Our Work: Brand Strategy | Creative Direction | Visual Identity | Website Design | Graphic Design | Packaging | Photography | Video

Visual Identity

Our approach to the visual identity brought the Craft Series to life with a playful, approachable look tailored to the crafter community. We infused the design system with bright colors, friendly typography, and inviting imagery to reflect the creativity and joy of making—creating a brand that feels both inspiring and accessible at every touchpoint.

Website Design

Our approach to the website design focused on creating an inviting, user-friendly experience that speaks directly to the next generation of laser crafters. We brought the playful, approachable aesthetic of the Craft Series to life online through bold visuals, vibrant color, and clear, welcoming language. The site was designed to inspire creativity while making complex technology feel simple—guiding users through the possibilities of crafting with confidence and ease.

Photography

Glowforge’s imagery embraces a modern, honest, and slightly stylized aesthetic—capturing real, inspiring moments of creativity in action. The photography celebrates the genuine joy, ingenuity, and personal expression of owning a Glowforge, bringing to life the possibilities it unlocks in everyday spaces.

Video Production

For the Glowforge Aura Hero video, we led creative direction and concept development, helping crafting a narrative that highlights everyday creativity and the joy of making. The film captures authentic, inspiring moments that position Glowforge as approachable yet aspirational, showing the possibilities the Aura unlocks in daily life.

Advertising

Our approach to advertising design centered on showcasing the Craft Series through vibrant, maker-focused imagery and a playful visual language that resonates with crafters. By leveraging our custom photography and bold design system, we created ads that felt inspiring, approachable, and tailored to the creative spirit of the crafting community—turning heads and sparking imagination across every channel.

Retail & Packaging
Design

Our retail and packaging design brought the Craft Series to life on-shelf with a bold, approachable aesthetic that spoke directly to crafters. We combined vibrant color, playful graphics, and clear messaging to create packaging that not only stood out visually but also communicated creativity, ease of use, and the joy of making—capturing attention and inviting hands-on exploration.