Engagement: Executive leadership engagement. David Sperry (CCO @ Nebulous) served as Executive Director, Brand and Creative guiding brand and creative teams during a high-growth phase.

Challenge: Extend the Glowforge brand into education with a distinct yet connected identity. The challenge was to translate a powerful maker platform into a learning-focused experience that resonated with educators and students, while improving clarity, usability, and communication across digital and creative touchpoints.
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Approach: Building on the Glowforge brand foundation, the same creative team developed a purpose-built system for Glowforge EDU that balanced creativity with clarity and trust. Brand strategy, visual design, and the website experience focused on improving usability and communication, creating an inspiring learning environment without overwhelming students or teachers.

Contributors:
‍David Sperry — Brand Strategy & Creative Direction
Anthony Wiktor — Visual Design
Aubrie Rice — Visual Design
Mary Kunimune — Visual Design
Emilia Slimon — Copywriter
Ara Soujdian — Video Director
Meher Kourouyan — Photography
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Result:
- Established a cohesive Glowforge EDU brand tailored specifically to educational audiences
- Delivered a flexible creative system supporting curriculum, classroom use, and institutional adoption
- Reinforced Glowforge’s role as a tool for creativity, learning, and discovery in education