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glowforge EDUCATION

Inspiring creativity
in the classroom

Challenge: Expand the Glowforge brand into the education market with clear positioning and content for schools and educators.

‍Approach: Developed education-focused brand strategy, visual identity, website, photography, and video tailored to K–12 and higher education. Positioned Glowforge EDU around creativity in the classroom with clarity for institutional buyers.

‍Result: A strong foothold in the education market with clear positioning that supports institutional sales and improves communication across audiences. A cohesive brand designed to engage educators and inspire students.

Our Work: Brand Strategy | Creative Direction | Visual Identity | Website Design | Graphic Design | Packaging | Photography | Video

Brand Strategy

Our approach to the Glowforge EDU brand strategy focused on creating a clear, engaging foundation tailored specifically for the education space. We developed a positioning that celebrates creativity in the classroom while supporting both students and teachers—building a brand that feels inspiring, accessible, and purpose-built for learning.

Photography

Glowforge’s imagery embraces a modern, honest, and slightly stylized aesthetic—capturing real, inspiring moments of creativity in action. The photography celebrates the genuine joy, ingenuity, and personal expression of owning a Glowforge, bringing to life the possibilities it unlocks in everyday spaces.

Website Design

Our approach with the website was to design a user-friendly, visually stunning website that showcases Glowforge’s premium offerings and educates on the value of ownership, inspiring creators to join their community.

Video Production

We created a series of Webby-Award-winning TV and streaming commercials for national broadcast that highlight the unlimited possibilities for creation with Glowforge for their diverse group of creators.