ADONIT
Launching a Global Brand for Digital Creators
Engagement Foundational brand and go-to-market engagement. Built prior to Nebulous with the same creative collaborators.
Challenge: Build a global brand in the emerging digital creation tools category and establish Adonit as the standard for precision input across professional and consumer markets.
Approach: As co-founder and CMO, David Sperry (CCO @ Nebulous) built the brand and go-to-market system with the creative team that later formed Nebulous, defining positioning around creative precision and performance. The work spanned product storytelling, digital experience, photography, video, and retail, creating a cohesive system designed to scale globally with clarity and consistency.
Contributors:
David Sperry — Co-Founder, CMO, Brand Strategy, Creative Direction, GTM Strategy
Danny Huang — Visual Design
Anthony Wiktor — Visual Design
Ara Soujdian — Video Director
Result:
- Multiple CES Best in Show awards for Jot stylus products
- Red Dot Design Awards for Jot Pro and Jot Touch
- )Featured projects on Industrial Design Served, I.D. Magazine, and Branding Served
- Brand platform that supported global distribution, category leadership, and long-term growth
