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OPYA CARE

A brand crafted to inspire families

Challenge: Help define and launch a healthcare brand that builds trust and drives patient acquisition in a competitive telehealth market.
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Approach: We set out to position and brand Opya as a modern, accessible healthcare brand for families navigating the autism space that feels friendly and approachable..
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Result: We developed the brand positioning, identity, website and GTM strategy for Opya, securing a $19.3M Series A and fueling extensive post-launch growth.

Our Work: Brand Strategy | Naming | Visual Identity | Website Design | Graphic Design | Photography | Video
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Testimonial: "Working with Nebulous was a delight. The process faster and more productive than any I had done before." — Jonathan Wright, Founder & CEO

Brand Strategy

We built a brand strategy that reflects Opya's mission: empowering children with autism through warmth, trust, and support that creates belonging for every family.

Naming

We renamed the brand from Optimus Outcome to Opya—shifting from clinical to compassionate. The new name reflects their belief in every child's potential and commitment to helping families thrive.

Visual Identity

Opya's visual identity is playful, approachable, and warm—reflecting the supportive environment they create for families. The visual language resonates with children and parents alike, fostering trust, encouragement, and possibility at every touchpoint.

Website Design

The website is designed to be welcoming, clear, and easy to navigate—giving families quick access to support. Every detail fosters connection and confidence during the most important moments in their journey.