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Forge App

Launching a Global Brand for Digital Creators

Challenge: Launch Forge App as a new creative tool in a crowded market where existing apps failed to meet digital creators' workflow needs.
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Approach: Conducted user research and audience definition to understand creator pain points. Developed comprehensive brand strategy, naming, and creative direction that positioned Forge as a workflow revolution built for modern digital creators.
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Result: Apple's Best of the Year recognition, establishing Forge as an industry game-changer and validating our strategic positioning in the creative software space.
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Our Work: Brand Strategy | Audience Definition | User Research | Naming | Creative Direction | Launch Video

Brand Strategy & Research

We immersed ourselves in the digital creator community to uncover real workflow frustrations. This research shaped a brand strategy that positioned Forge as a fundamental shift—not just another tool.

Web Design

We designed an experience that made complex functionality feel simple. Clear storytelling and intuitive navigation turned curiosity into conversion by making Forge's value immediately tangible.

Video Production

We illustrated how Forge transforms creative workflow through visual thinking—a workspace built for shaping ideas. The launch video highlighted the product's intuitive process and ease of use, showing digital creators how to craft ideas quickly without fear of perfection. Energetic and experience-driven, it spoke directly to their reality.