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Forge App

Positioning a Workflow Revolution for Creators

Challenge: Launch Forge App as new creative tool for digital creators in crowded market where existing apps failed to meet modern workflow needs.
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Approach: As Co-Founder & CMO, Adonit, led comprehensive brand strategy, user research, naming, and creative direction. Conducted deep research into digital creator community to understand workflow frustrations. Positioned Forge as fundamental workflow revolution, not just another tool.
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Result:
- Won Apple Best of the Year recognition
- Established Forge as industry game-changer
- Validated strategic positioning in creative software space
- Successfully launched in competitive app market
- Created compelling brand story that resonated with digital creators
- Designed launch video and web experience driving conversion

BRAND STRATEGY
CREATIVE DIRECTION
WEB DESIGN
VIDEO

Brand Strategy & Research

We immersed ourselves in the digital creator community to uncover real workflow frustrations. This research shaped a brand strategy that positioned Forge as a fundamental shift—not just another tool.

Web Design

We designed an experience that made complex functionality feel simple. Clear storytelling and intuitive navigation turned curiosity into conversion by making Forge's value immediately tangible.

Video Production

We illustrated how Forge transforms creative workflow through visual thinking—a workspace built for shaping ideas. The launch video highlighted the product's intuitive process and ease of use, showing digital creators how to craft ideas quickly without fear of perfection. Energetic and experience-driven, it spoke directly to their reality.