Challenge: Unite Tile and Life360 under a shared narrative following their platform integration, while maintaining clarity and trust for existing customers. The challenge was to communicate the expanded value of the combined ecosystem across retail and marketing touchpoints without introducing confusion or diluting either brand.
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Approach: Nebulous partnered with Tile and Life360 to shape the creative direction for their integrated experience, turning a complex platform relationship into clear, consumer-friendly storytelling. The work focused on reassurance and everyday usefulness, with retail and visual design that quickly communicated the value of the combined ecosystem while keeping both brands instantly recognizable.

Contributors:
‍David Sperry — Brand Strategy, Creative Direction, Retail & Visual Design
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Result:
- Retail and visual designs that simplified a complex product relationship
- Strengthened consumer understanding of combined hardware and software value
- Cohesive brand storytelling across marketing and retail environments