Challenge: Glydways was launching as a new category of autonomous transportation, but it didn't have a name, identity, or story to match the ambition of what they'd built. The challenge was creating a brand from the ground up that could carry them through Series B fundraising and establish clear category positioning with enterprise customers.
‍
Approach: We partnered directly with the founders through the fundraising process to rebrand the company from Wayfarer to Glydways. Our team conducted stakeholder interviews and market analysis to identify the right category positioning, then developed the new name along with brand strategy, messaging, and a full visual identity system that captures motion and innovation in transportation. We carried that work through to a new website, giving the company a complete introduction to the world right as they stepped into fundraising.‍

Contributors:
David Sperry — Brand Strategy, Creative Direction
Anthony Wiktor — Visual Design
Sarah Berends — Copywriting & Messaging
West Global — Photography
‍
Result:
- Secured $35.2M Series B funding from Suzuki and Khosla Ventures
- Established clear category positioning in autonomous mass transit space
- Developed refreshed name, visual identity, and design system
- Delivered narrative that enabled founders to articulate vision to investors
‍
Client: "Our experience with Nebulous has been a deep, challenging, introspective and emotional journey. The conclusions blew our minds, as well as our customers."

‍— Mark Seeger, Founder