Challenge: Rebrand autonomous transportation startup from Wayfarer to Glydways to support Series B fundraising and establish category positioning for enterprise customers.
‍
Approach: Partnered directly with founders through the fundraising process to develop a complete rebrand. Our team conducted stakeholder interviews and market analysis to identify category positioning opportunities, developed naming strategy and brand architecture, then created a visual identity system that captures motion and innovation in transportation.‍

Contributors:
David Sperry — Brand Strategy, Creative Direction
Anthony Wiktor — Visual Design
Sarah Berends — Copywriting & Messaging
‍
Result:
- Secured $35.2M Series B funding from Suzuki and Khosla Ventures
- Established clear category positioning in autonomous mass transit space
- Developed refreshed name, visual identity, and design system
- Delivered narrative that enabled founders to articulate vision to investors
‍
Client: "Our experience with Nebulous has been a deep, challenging, introspective and emotional journey. The conclusions blew our minds, as well as our customers." — Mark Seeger, Founder