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GLYDWAYS

Branding the future of mass transit

Challenge: Rebrand from Wayfarer to Glydways to support Series B fundraising and attract enterprise customers for revolutionary mass transit technology.
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Approach: Complete rebrand including naming strategy, positioning framework, and bold visual identity that expressed constant motion and human-centered mobility.
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Result: Brand relaunchred, secured Series B funding, established category positioning, brand strategy, naming and visual identity, supporting funding from Suzuki and Khosla Ventures.

Our Work: Brand Strategy | Naming | Creative Direction | Visual Identity | Website Design
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Testimonial: "Our experience with Nebulous has been a deep, challenging, introspective and emotional journey. The conclusions blew our minds, as well as our customers." — Mark Seeger, Founder

Brand Strategy

We built Glydways’ brand strategy and naming on a simple premise: everyone is a rider. It puts people first and time front and center, reframing mobility as a shared experience instead of a system. That belief became the foundation for a more inclusive, human-driven transportation brand.

Naming

We led the rebrand from Wayfarer to Glydways to capture a more accessible, human-centered approach to mobility. The name reflects smooth, seamless movement—transportation designed for people, not just routes.

Visual Identity

We created a bold, modern visual identity for Glydways that embodies constant motion — a nod to the company’s commitment to continuous innovation in transportation. The sleek, kinetic design captures attention while reinforcing the brand’s forward-thinking, human-centered ethos. The visual system was built to flex seamlessly across digital and physical environments, from vehicle wraps to app interfaces.

Website Design

We designed an initial website experience to spark intrigue and inspire confidence among investors and early audiences — a sleek, minimal digital presence that introduced Glydways’ vision and hinted at a bold new future for urban mobility.