Celebrate Global Creativity.
Client: Smith Assembly
In our work with Smith Assembly, we tackled the challenge of forging a brand that celebrates human connection and the transformative power of shared creativity. This journey involved everything from developing the brand strategy and naming to creating a visual identity and design guidelines that truly reflect Smith Assembly's ethos.
The result was the launch of Smith Assembly in 2020, which quickly achieved B Corporation certification and experienced rapid growth. By designing a website and establishing experience design principles, we helped anchor Smith Assembly's commitment to fostering extraordinary connections. It's been rewarding to contribute to its rise as a leader in promoting creativity and connection.
Services:
Brand Strategy
Naming
Visual Identity
Style & Design Guidelines
Experience Design Principles
Website Design
Brand Strategy
Smith Assembly needed a global identity that would resonate with a diverse community of designers and design teams. Our approach centered on amplifying the core values of collaboration and connection, aiming to create a brand that would speak to individuals across cultures and backgrounds.
Naming
Identity
Smith Assembly’s visual identity uses vibrant colors, connected shapes and graphic elements, and inclusive imagery to reflect the community’s diverse energy, collaborative spirit, and welcoming environment.
Design
Website Design
The website reflects the same core values of collaboration and inclusivity that infuse its brand strategy and visual identity. Recognizing the global reach of its user base, the website strives to offer an accessible and welcoming experience for individuals of all backgrounds and cultures.
