Helping Children Find Success.
Client: Opya Care
The challenge we faced was crafting a fun and approachable brand name, identity, website design, and a suite of executions that would resonate with both parents and children, enhancing their journey towards achievement.
Through strategic branding, the development of a unified visual identity, and captivating design, we transformed Opya into an inspiring presence. This made the path to success a more enjoyable and seamless experience for everyone involved. Our work encompassed brand strategy, naming, visual identity, style and design guidelines, experience design principles, website design, and creative direction.
Services:
Brand Strategy
Naming
Visual Identity
Style & Design Guidelines
Experience Design Principles
Website Design
Creative Direction
Brand Strategy
Our approach to Opya’s brand strategy focused on what drives Opya and their families – empowering children with autism to reach their full potential. The strategy centered around creating environments where every family feels supported and empowered to help their children reveal their greatness.
Naming
Identity
The visual language is meant to foster a sense of joy, playfulness and trust. Through vibrant color, imagery, and typography, the identity was created to be both engaging and empowering for children and families.
Website Design
The website design is meant to provide families with quick and easy navigation to support in an inviting aesthetic. This youthful and empowering spirit of the brand identity was woven into the experience, creating meaningful connections during crucial moments.
Visual Design
Video
By leveraging the natural environment of the care centers, showcasing Opya’s people and services in an honest way to connect with families while strengthening brand loyalty and trust.
