Fashion Meets Function.
Client: Motiv Ring
At Motiv, we spearheaded branding and creative development, crafting Motiv’s brand strategy, visual identity, and customer experiences to establish a premium lifestyle brand with a unique market presence. Our efforts were recognized, earning CES 2017 Best in Show among other industry awards for this innovative hardware and software-connected device.
We drove Motiv's growth and early dominance in the wearable market through a comprehensive approach that expanded the brand's reach and enhanced customer experiences across various platforms, products, and channels through exceptional user-centered design.
Services:
Brand Strategy
GTM Strategy
Marketing Strategy
Visual Identity
Style & Design Guidelines
Website Design
Packaging Design
Creative Direction
Brand Strategy
The Motiv brand strategy was crafted around seamless “always on” wearability. Our goal was to design a premium lifestyle brand where wellness and fashion intertwine, with every detail designed to feel as good as it functions.
Visual Identity
Motiv’s visual identity strikes a balance between premium luxury, clean minimalism, and contemporary fashion, appealing to a style-conscious audience who value high quality and sophisticated design.
Photography
Motiv’s photography followed a clean, modern, and approachable artistic direction, meticulously capturing the diverse active lifestyles of its users and inspiring audiences.
Website Design
The website design combines user-friendliness and engagement, featuring a striking aesthetic and interactive elements that highlight the brand, lifestyle, and technology, positioning it as the luxury wearable for active users and early-adopters. Motiv’s website design won a Webby Award for advertising & media for products and services.
UI Design
The Motiv App UI design is crafted to enhance user engagement through its intuitive and visually appealing interface. Featuring a "circle of completion" to represent daily active minutes, the vibrant color palette and clear iconography ensure that data is easy to read at a glance, promoting frequent interaction and making health monitoring an integral, enjoyable part of daily life.
Packaging Design
Motiv Ring’s packaging offered an elevated experience that mirrored the brand’s promise of premium technology and sophisticated design, further strengthening the brand identity and enhancing the customer journey.
Video
Motiv’s videos combined premium cinematic visuals with minimalist treatments, all wrapped in the allure of bold fashion, captivating viewers and positioning the ring as the desirable luxury wearable.
