Create Your World.
Client: Glowforge
We led the transformation of Glowforge's brand by developing its inaugural brand guidelines and playbook. This comprehensive revamp enriched the brand's aesthetics and strategic direction, significantly enhancing their sales and marketing efforts.
Our focus was on the enhancing user experience, communications and aesthetics across the brand. These campaigns and creative executions enhanced the brand's visibility as well as earned a Webby Award, reflecting our commitment to excellence in brand strategy, design and creativity.
Services:
Brand Strategy
Visual Identity
Style & Design Guidelines
Creative Direction
Photography
Website Design
Packaging Design
Visual Design
User Experience Design
Brand Strategy
Everyone has the power to create. Our focus was on tapping into this universal truth, shaping a brand that empowered Glowforge creators to unlock their potential and bring their ideas to life. This became the strategic compass and brand position that guided our approach at Glowforge.
Visual Identity
Our goal was to craft an updated visual identity that embodied the essence of the Glowforge brand and supporting sub-brands – a distinct, approachable, and empowering aesthetic designed to reflect the premium nature of the brand and cutting-edge technology.
Web Design
Our approach with the website was to design a user-friendly, visually stunning website that showcases Glowforge’s premium offerings and educates on the value of ownership, inspiring creators to join their community.
Shop Design
Photography
Video
We created a series of Webby-Award-winning TV and streaming commercials for national broadcast that highlight the unlimited possibilities for creation with Glowforge for their diverse group of creators.
