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UBER LIVE

Reimagining the event experience

Challenge: Build a brand strategy, presentation and visual design for a new live entertainment booking feature within the Uber app ecosystem.

‍Approach: We developed brand strategy, visual design, and product experience that aligns within Uber’s existing brand architecture. The work framed Uber Live as an immersive extension of the ride experience, turning transportation into part of the event itself.

‍Result: Clear positioning within the Uber ecosystem and a polished product experience designed to engage, surprise, and elevate how users discover and connect with live events.

Our Work: Brand Strategy | Creative Direction | Experience Design | Visual & Presentation Design

Brand Strategy & Visual Design

For Uber Live, we developed a brand strategy and presentation design that redefined the role of transportation in event culture. Rather than just getting people to the venue, the approach focused on creating an immersive, elevated journey that turns every ride into part of the event itself. We helped bring this concept to life with localized visual design that reflected the spirit and passion of the community.