Challenge: Support the internal Uber experience design team with a new product experience, Uber Live, that extends Uber’s transportation platform into live entertainment and event discovery. The challenge was to create a concept and presentation that felt native to Uber’s brand while elevating the user experience and redefining how people connect with events through mobility.
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Approach: Nebulous partnered with Uber to shape the brand strategy, presentation design, and experience for Uber Live, extending Uber’s mobility story into live events. The work made the journey part of the experience, with positioning, presentations, and assets that captured the energy of live moments while staying coherent with Uber’s broader brand ecosystem.

Contributors:
‍David Sperry — Brand Strategy, Creative Direction, Presentation Design
Anthony Wiktor — Visual Design
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Result:
- Defined clear positioning for Uber Live within the broader Uber platform
- Created a visual expression and presentation designed to elevate event discovery
- Translated transportation into an immersive, culturally resonant journey