Engagement: Executive leadership engagement. David Sperry (CCO @ Nebulous) served as Executive Director, Brand and Creative guiding brand and creative teams during a high-growth phase.

Challenge: Scale Glowforge’s brand and creative output to support rapid growth, increased demand, and broader market adoption. The challenge was to maintain clarity and emotional resonance while translating a technically complex product into an accessible, inspiring brand experience for a growing audience of creators.
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Approach: Glowforge’s brand and creative work was shaped by an in-house, studio-style team focused on bringing storytelling, visuals, and content into a unified system. The work evolved across photography, video, and design to highlight what people could actually create with Glowforge, emphasizing real outcomes, human creativity, and the joy of making over technical complexity.

Contributors:
‍David Sperry — Brand Strategy & Creative Direction
Anthony Wiktor — Visual Design
Aubrie Rice — Visual Design
Mary Kunimune — Visual Design
Ian Hosking — Copywriter
Ara Soujdian — Video Director
Reva Keller — Photography
Meher Kourouyan — Photography
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Result:
- Won2022 Webby Award for "Create Your World" Video Campaign
- Strengthened brand clarity during a period of rapid growth
- Expanded creative system supporting marketing, product, and campaign needs
- Brand storytelling that reinforced Glowforge’s position as a tool for imagination and possibility