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GLOWFORGE

Defining a brand for makers & creators

Challenge: Reposition Glowforge as it scaled from an enthusiast product to a mainstream consumer brand.

Approach: Built the brand strategy, design system, and campaigns that positioned Glowforge as creativity made accessible. Led a full website and e-commerce redesign to support growth and conversion.

Result: Award-winning creative, including a Webby Award, paired with a redesigned digital experience that drove a 150% increase in direct sales.

Our Work: Brand Strategy | Creative Direction | Visual Identity | Website Design | Graphic Design | Packaging | Photography | Video

‍Client:
“Nebulous asks the right questions, moves fast, and truly understands the business. We were able to iterate quickly and execute on our goals.”
— Michelle Hart, Head of Marketing

Brand Strategy

Everyone has the power to create. Our focus was on tapping into this universal truth, shaping a brand that empowered Glowforge creators to unlock their potential and bring their ideas to life. This became the strategic compass and brand position that guided our approach at Glowforge.

Visual Identity

Our goal was to craft an updated visual identity that embodied the essence of the Glowforge brand and supporting sub-brands – a distinct, approachable, and empowering aesthetic designed to reflect the premium nature of the brand and cutting-edge technology.

Website Design

Our approach with the website was to design a user-friendly, visually stunning website that showcases Glowforge’s premium offerings and educates on the value of ownership, inspiring creators to join their community.

Photography

Glowforge’s imagery embraces a modern, honest, and slightly stylized aesthetic—capturing real, inspiring moments of creativity in action. The photography celebrates the genuine joy, ingenuity, and personal expression of owning a Glowforge, bringing to life the possibilities it unlocks in everyday spaces.

Video Production

We created a series of Webby-Award-winning TV and streaming commercials for national broadcast that highlight the unlimited possibilities for creation with Glowforge for their diverse group of creators.