Challenge: Create a brand for a State of Washington initiative designed to connect small business owners with resources and support statewide. The challenge was to stand out within the government services category while building trust, accessibility, and relevance for a diverse range of business owners across urban, rural, and underserved communities.
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Approach: Nebulous partnered with the State of Washington to shape the brand, naming, and creative direction for Evergreen BizLink, creating an inclusive, approachable identity for small business owners statewide. The work drew inspiration from Washington’s diverse landscapes and communities, resulting in a flexible, clear, and welcoming system designed to scale across digital and physical touchpoints.

Contributors:
‍David Sperry — Brand Strategy, Creative Direction, Visual Design
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Result:
- Successfully launched a statewide small business resource program
- Established a professional, approachable brand presence within a government context
- Created a visual system reflecting Washington’s geographic and cultural diversity
- Delivered complete brand guidelines supporting long-term program rollout and growth