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EVERGREEN BIZ LINK

Empowering
Small
Businesses
Statewide

We partnered with the State of Washington to craft the Evergreen BizLink brand strategy, naming, and visual identity for a statewide initiative uniting Washington’s small business community. The name was chosen for its direct, inclusive appeal to all business owners, while the identity draws from the state’s natural diversity—cool tones of the west and warm hues of the east—creating a cohesive and welcoming brand for every corner of Washington.

BRAND STRATEGY
NAMING
VISUAL IDENTITY

BRAND STRATEGY & NAMING

Our approach centered on creating a brand that feels inclusive, connected, and distinctly Washington. The name Evergreen BizLink was chosen for its clarity and statewide relevance—simple, memorable, and instantly recognizable as a resource for all business owners. The strategy and identity reflect the diversity of Washington’s landscapes and entrepreneurs, uniting them under one cohesive brand.

VISUAL IDENTITY

The Evergreen BizLink visual identity reflects the diversity of Washington’s landscapes and people. A balanced palette of cool western tones and warm eastern hues creates a unified look that connects every region of the state. Paired with clean typography and approachable design, the system feels inclusive, modern, and distinctly Washington.