(01)

EVERGREEN BIZ LINK

Empowering
Small
Businesses
Statewide

EVERGREEN BIZ LINK | Professional Services

Challenge: Build a brand for the State of Washington that stands out and connects with small business owners seeking resources and support statewide.
‍
Approach: Developed the brand strategy, naming, visual identity, and creative direction to balance expertise, diversity, and approachability.
‍
Result: A professional, approachable brand presence that supports statewide business development and small business resource programs.

BRAND STRATEGY & NAMING

Our approach centered on creating a brand that feels inclusive, connected, and distinctly Washington. The name Evergreen BizLink was chosen for its clarity and statewide relevance—simple, memorable, and instantly recognizable as a resource for all business owners. The strategy and identity reflect the diversity of Washington’s landscapes and entrepreneurs, uniting them under one cohesive brand.

VISUAL IDENTITY

The Evergreen BizLink visual identity reflects the diversity of Washington’s landscapes and people. A balanced palette of cool western tones and warm eastern hues creates a unified look that connects every region of the state. Paired with clean typography and approachable design, the system feels inclusive, modern, and distinctly Washington.