ADOBE

Engagement Foundational brand and go-to-market engagement. Built prior to Nebulous with the same creative collaborators.

Challenge: Create a partnership video showcasing the collaboration between Adonit and Adobe for the co-branded Ink & Slide hardware. This marked Adobe’s first venture into integrated hardware and software, requiring a story that honored both brands while clearly communicating the significance of the launch.
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Approach: The partnership story focused on the shared vision between Adonit and Adobe. The work highlighted the intersection of hardware precision and software innovation, positioning Ink & Slide as a natural extension of Adobe’s creative ecosystem.

Contributors:
‍David Sperry — Creative Direction
Ara Soujdian — Video Director
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Result:
- Introduced Adobe’s first hardware product to market
- Highlighted the strategic partnership between Adonit and Adobe
- Delivered a clear, compelling narrative for a co-branded product launch
- Positioned Ink & Slide as a meaningful integration of hardware and software innovatio