A Better Way To Move People.
Client: Glydways
Our successful rebrand transformed Glydways into a brand synonymous with forward-thinking and aligned closely with their vision for the future of mass transit. We are proud of our role in helping Glydways secure funding and expand their vision. Our contributions included crafting the brand strategy, naming, visual identity, and style guidelines, as well as designing their initial website to reflect Glydways’ revolutionary approach.
Services:
Naming
Brand Strategy
Messaging & Positioning
Visual Identity
Style Guidelines
Website Design
Brand Strategy
Based on our research, I developed a robust brand strategy and naming approach that defined Glydways’ core values, brand essence, positioning and key messaging strategy that identifies and connects with their broad user base today.
Naming
Visual Identity
We aimed to create a striking and distinct visual identity for Glydways, encompassing a sleek, modern aesthetic crafted to embody the concept of constant motion, symbolizing Glydways’ commitment to innovation in transportation. The design not only captures attention but also resonates with the essence of perpetual movement, reflecting the company’s progressive ethos.
