Challenge: Design and produce a book for Khosla Ventures in six weeks. Sixty principles from Vinod Khosla, built for founders to actually use, not set on a shelf and forget about.
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Approach: We landed on the field guide concept early and made every decision through that lens. That meant generous white space for annotation, a typographic system designed for clarity and contrast, imagery chosen to create breathing room between ideas rather than illustrate them, and a foldout poster included with every book. We managed the full production process in Seattle from initial paper selection and proofing through press checks and final assembly.‍

Contributors:
David Sperry —  Creative Direction
Anthony Wiktor — Visual Design
Michael Gough — Editiorial Direction
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Result:
- Delivered complete book design and production in six weeks
- Distributed to founders at Khosla Ventures annual CEO Summit
- Designed foldout 18" x 27" poster included with each book

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