Challenge: Design and produce a book for Khosla Ventures in six weeks. Sixty principles from Vinod Khosla, built for founders to actually use, not set on a shelf and forget about.
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Approach: We worked with Khosla Ventures Design Partner Michael Gough on the concept, layout system, and production. We landed on the field guide concept early and made every decision through that lens. That meant generous white space for annotation, a typographic system designed for clarity and contrast, imagery chosen to create breathing room between ideas rather than illustrate them, and a foldout poster included with every book. We managed the full production process in Seattle from initial paper selection and proofing through press checks and final assembly.‍

Contributors:
David Sperry —  Creative Direction
Anthony Wiktor — Visual Design
Michael Gough — Editiorial Direction
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Result:
- Delivered complete book design and production in six weeks
- Distributed to founders at Khosla Ventures annual CEO Summit
- Designed foldout 18" x 27" poster included with each book

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