Half the Event is Getting There.
The Challenge
We helped craft a comprehensive brand strategy and user experience that transcends the conventional notion of simply providing transportation to events. Instead, our aim was to create an immersive event experience that surpasses expectations and becomes the unexpected highlight of every journey. By reimagining the way people engage with events, we have set out to redefine what it means to truly elevate and transform the event-going experience that is Uber Live.