Celebrating Global Creativity.

Our Challenge


We had the opportunity to shape the brand strategy, visual identity, and website design for this remarkable platform and team-building experience. With a focus on diversity and collaboration, we crafted a brand that honors the extraordinary human connections forged through design. Leading the website design and developing comprehensive style guidelines, we ensured a unified and impactful brand presence that paves the way for a successful future. It has been a rewarding journey to bring this vision to life and create a brand that resonates deeply with the Smith Assembly audience.

What We Did

  • Naming
  • Brand Strategy
  • Visual Identity
  • Website Design


Visual Identity

Brand Guidelines

Website Design