Our Challenge

We played a instrumental role in shaping the brand’s identity, creative and GTM strategy. By focusing on creating a premium, minimal, and fashionable brand that embodied the essence of an “always on” lifestyle, we experienced tremendous growth and established Motiv as a leading name in the wearable industry. I ensured the quality of design across all brand touch points, including the website, packaging, product, and various creative executions, delivering a cohesive and impactful brand experience to our customers.