Our Challenge

As founders of Adonit we were the driving force behind the strategic partnership between Adonit and Evernote developing creation a remarkable co-branded stylus tailored for note takers. From brand strategy and naming to packaging design, collateral development, and website design, we oversaw every aspect of this venture. With a focus on seamless brand integration, we provided strategic guidance for the Evernote marketplace and developed supporting assets and collateral. The result was a powerful alliance that combined the strengths of both brands, delivering an exceptional experience to our shared audience.