In partnership with the WSMA, we developed the brand strategy, naming, and visual identity for Evergreen BizLinks. This groundbreaking resource tool embraces diversity and inclusivity, serving as a valuable support system for small business owners. Through careful planning and creative exploration, we crafted a name, brand strategy, and visual identity that embody the essence of community, empowerment, and growth. Evergreen BizLinks is dedicated to building bridges that connect small businesses to a path of success and prosperity.