The Challenge

When the iPad launched many saw it’s potential as productivity tool, but it lacked the control of a pencil, enter Adonit. The solution was a product and brand to serve the creative class with a digital pen centered on precision. We started from the very beginning with Adonit and designed the products and brand from day one as founders, as a result we built an award-winning brand and line of products that serves millions of creatives around the world.